Original Dunkin’ Donuts in Quincy gets retro makeover

December 10, 2011  •  Leave a Comment



GARY HIGGINS/The Patriot Ledger
 

By Alex Spanko, The Patriot Ledger, Dec 02, 2011

After a speedy renovation, the original Dunkin’ Donuts location looks a bit more like the shop that first welcomed customers in 1950 – but with a few modern twists.

The Southern Artery franchise reopened Nov. 18, capping an 11-day makeover that returned some classic touches to the space, including a seven-seat counter and an exterior sign with the 1950s-era Dunkin’ Donuts logo.

Owners Victor and Octavio Carvalho said the Quincy location, which their father, Jose, bought in 1979, had been due for a regular upgrade. They initially approached Dunkin’ Donuts with a request for a wall commemorating the shop’s place in company history, a fact that had previously only been marked by a small plaque. But the wall concept soon snowballed into a full retro rebuild, an idea that both the Carvalhos and executives at the Dunkin’ headquarters in Canton came to embrace.

“If we had asked for two walls, I don’t know what they would have done,” Victor Carvalho said.

The redesign also came with some elements that Victor Carvalho said allude to the future of the company, such as digital menu boards and an LCD television in the seating area.

Since reopening the Route 3A shop, the Carvalhos – who own nine franchises in Quincy, Weymouth and Hingham – said they’ve been flooded with people who have fond memories of the original layout. One regular customer raced to grab his old seat at the counter, Victor Carvalho said. His brother added that many customers have talked about the times their parents took them there.

“It’s almost like it’s pulled at people’s heartstrings,” Victor Carvalho said. “Dunkin’, as a brand, has a connection with people’s emotions.”

The Carvalhos also celebrated the grand opening with the one-day return of the original Dunkin’ donut, a regular doughnut with a small dough “handle” on the side for dunking in coffee. Many of the shop’s older customers still talk about those doughnuts, which had to be made specially for the occasion, Octavio Carvalho said.

After a speedy renovation, the original Dunkin’ Donuts location looks a bit more like the shop that first welcomed customers in 1950 – but with a few modern twists.

The Southern Artery franchise reopened Nov. 18, capping an 11-day makeover that returned some classic touches to the space, including a seven-seat counter and an exterior sign with the 1950s-era Dunkin’ Donuts logo.

Owners Victor and Octavio Carvalho said the Quincy location, which their father, Jose, bought in 1979, had been due for a regular upgrade. They initially approached Dunkin’ Donuts with a request for a wall commemorating the shop’s place in company history, a fact that had previously only been marked by a small plaque. But the wall concept soon snowballed into a full retro rebuild, an idea that both the Carvalhos and executives at the Dunkin’ headquarters in Canton came to embrace.

“If we had asked for two walls, I don’t know what they would have done,” Victor Carvalho said.

The redesign also came with some elements that Victor Carvalho said allude to the future of the company, such as digital menu boards and an LCD television in the seating area.

Since reopening the Route 3A shop, the Carvalhos – who own nine franchises in Quincy, Weymouth and Hingham – said they’ve been flooded with people who have fond memories of the original layout. One regular customer raced to grab his old seat at the counter, Victor Carvalho said. His brother added that many customers have talked about the times their parents took them there.

“It’s almost like it’s pulled at people’s heartstrings,” Victor Carvalho said. “Dunkin’, as a brand, has a connection with people’s emotions.”

The Carvalhos also celebrated the grand opening with the one-day return of the original Dunkin’ donut, a regular doughnut with a small dough “handle” on the side for dunking in coffee. Many of the shop’s older customers still talk about those doughnuts, which had to be made specially for the occasion, Octavio Carvalho said.

Alex Spanko may be reached at aspanko@ledger.com.

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